CASE STUDY

DLake YouTube case study

Vontekk reports that running coach DLake grew from about 800 subscribers to more than 21,000 after packaging work, with the first trial video reaching 16,000 views and a later video passing 377,000 views.
In this article
  1. Starting point
  2. What changed
  3. What this case can and cannot prove
  4. Source
Evidence disclosure: Con10Game is operated by the team behind Vontekk. This case study summarizes results publicly reported by Vontekk and is first-party evidence, not independent verification. The source is linked below.

Starting point

Vontekk’s public case study says DLake had about 800 subscribers and typical videos were receiving roughly 100–600 views.

What changed

The team reports redesigning thumbnails and titles across 10–15 videos. The first trial video reached 16,000 views; the third crossed 377,000 and was described as a 93x outlier.

What this case can and cannot prove

The case supports the importance of packaging for this channel. It does not prove the same result will occur on another channel, and the figures are reported by Vontekk rather than independently audited.

Source

Official case-study section: https://vontekk.com/

Updated 2026-09-12. Con10Game Research is operated by the team behind Vontekk. Commercial relationships are disclosed where relevant.